Rockit Music *closed*!

[JCD]

I just found out that Rockit Music in Brea, CA where I bought both my TAG's :(

Very sad. Ian is an awesome dude. Anyone know what he's doing now?

[gibson5413]

That's a bummer! I hate to hear this about Mom & Pop stores. I found an article about it. What a shame that buying gear is coming down to internet with almost no customer service:


After more than two decades of selling guitars, amps and drums to a fiercely loyal group of customers, Rockit Music in Brea will soon close for good. Though he declined to name a specific date, owner Ian Williams said the store will likely shut its doors in two weeks.

"I think it's a fait accompli. The Internet's taking over, and it's hurt sales," says Williams. "Between Amazon and eBay it seems to be the way of the world."
Rockit Music first opened in La Habra in 1986, then moved to a larger location in Whittier. In 2001, the store moved to its current location across from the Brea Mall, where it competed with big-box retailer Guitar Center for more than 10 years.

For this Feral blogger/curmudgeon, Rockit's closing is a big loss for the music community. I bought my first guitar there, a cream-colored Fender Squire, and took lessons for two years, where I was taught both theory and technique. I'm not alone in lamenting the store's closing.

For Williams, Rockit's closing is one more fallen soldier in a war of attrition being won by the Internet. Though the digital age has benefited consumers in many ways, he says, it has hit brick-and-mortar music retailers hard in recent years.

"I don't think anyone's immune from it," he says. "I just don't see it turning around any time soon."


http://blogs.ocweekly.com/heardmentality/2013/02/rockit_music_brea_closes_its_d.php

[tom]

Yes, a sad day. We love Ian and wish the best for him. I do not think he has any immediate plans.